2025 Recap: Online Store, Eco Hosting & GeneratePress

Partnership development, launch of my first official plugin, overhaul of the maintenance service, launch of an online store offering, and a 2026 roadmap within the WordPress ecosystem.

Project Delegation

2025 let me experiment with partnerships with communications agencies to develop and deliver their client projects. This experience has been fascinating and leads me to support diverse profiles on WordPress projects—with one goal in mind: improving the overall quality of each project.

I follow one rule: there’s no single “right” way to build a WordPress project. Everyone should use the tools they’re comfortable with—but must ground their choices in a clear understanding of the project’s full scope.

I work in synergy with the agencies I support: I adapt to their tools and introduce mine. The idea is to share simple, accessible WordPress development practices that technicians can adopt to better collaborate with creatives. They may or may not adopt them—based on their needs—but these exchanges are always rich and constructive.

Discover the service

• WordPress project delegation

Revamping WordPress Maintenance Offer

After several years offering a single WordPress maintenance package, I chose to rethink this service to better serve the diverse profiles I support. My goal: maintain rigorous technical quality while offering flexibility in support time.

I’ve long wanted to offer truly responsible hosting—and meeting Hosterra was the right fit. I redesigned my workflow and tools to deliver an eco-designed, high-quality, affordable solution.

The technical foundation remains the same for everyone: eco-friendly hosting, continuous monitoring, daily updates, automated backups, enhanced security. What changes is the volume of personalized support, tailored to the client’s level of involvement and needs.

It’s a plug-and-play solution for non-technical users, designed so you can focus on your business—knowing your site is maintained daily, monitored, performant, and hosted by an ethical company.

Discover the solution

• Green web hosting and WordPress maintenance

Launch Your Online Store Easily

I launched a service to help you create an online store without being locked into a SaaS like Shopify. Many start there because it’s “easy” and cheap… but it costs more long-term: loss of control, hidden fees, dependency.

The idea is to offer you a credible, sovereign, sustainable alternative on WooCommerce—at the price of a SaaS—while owning your site. No need to become a WordPress expert: we provide a simple, preconfigured tool, quick to learn, customizable, with everything you need to launch your store. Plus, the store integrates tools to simplify WordPress usage—like my “Shortcuts” plugin.

Hosting is eco-friendly, with maintenance included. And personalized support to guide you—not to train you into WordPress experts, but to get you comfortable quickly and sell online with peace of mind.

Bonus: since it’s WordPress, it’s highly scalable long-term and will grow with your business.

The solution is designed as a partnership—for freelancers, small teams, and projects that want to grow without getting stuck in a closed platform.

Discover the solution

• WooCommerce Online Store

Developing with Gutenberg and GeneratePress

After experimenting extensively with block-based themes and delivering several projects built this way, I’ve chosen to continue working with GeneratePress child themes. It’s an excellent theme builder that leverages Gutenberg but benefits from the robustness and maturity of classic themes—while staying lightweight.

The base is more austere than the new site editor—you can tell it’s built for technical users. But I find it faster, more performant, and more transparent about WordPress theme development concepts (hooks, loops, templates…). Plus, the GenerateBlocks page builder adds extra blocks to Gutenberg, letting you customize every element with CSS—directly in Gutenberg’s style panel.

I’ve published two starter templates for everyone: a base for building block-based themes and GeneratePress child themes. They let developers start quickly with a SCSS, JS, PHP starter kit.

Use the templates

• Build a block-based theme: https://github.com/quentin-ld/basecoat
• Build a GeneratePress child theme: https://github.com/quentin-ld/basecoat-gp

ZenPress

ZenPress is my first official public plugin—after 10 years of WordPress experience, it was time! I started with small code snippets scattered across my posts. I used them to get my hands dirty with Gutenberg UI components, building a simple settings page letting users pick the features they want.

Last fall, I improved the interface to be more accessible, keyboard-navigable, and readable. You can easily select presets based on your site type. Naturally, each feature is also detailed so you fully understand what you’re enabling.

ZenPress is free forever, for everyone—no ads.

Discover the plugin

• ZenPress – Cleaner, Lighter, Faster Sites
• WordPress.org plugin page

Posts and Internationalization

2025 also brought 10 new publications: checklists, code snippets, extension configuration tutorials—and especially measured, data-backed comparisons of WordPress hosting offers. I’ve long wanted to launch this type of content—to offer an alternative to typical comparators by focusing on WordPress performance and environmental impact. I hope to publish more this year—especially code snippets in a GeneratePress context and more hosting comparisons.

I also wanted to share my articles more widely: the site has been available in English since this summer, thanks to Polylang. Though it requires heavy manual management, this plugin is of high quality.

Want to read?

• O2Switch – WordPress Performance Test, Benchmark
• Display WooCommerce Product Prices with GenerateBlocks
• Multilingual Breadcrumbs with Slim SEO and Polylang

So, what’s next?

I have plenty of ideas and goals for 2026—I’ll focus on these first:

• Democratize the online store offer.
• Continue agency partnerships as an external WordPress reference.
• Improve ZenPress—especially adding one-click configuration for compatible plugins like Autoptimize and Cache Enabler.
• Publish my “Shortcuts” plugin, which lets you create and manage dashboard shortcuts.
• Publish more WordPress development articles—especially on the GeneratePress stack.
• Publish new tests and benchmarks of shared WordPress hosting.
• Continue developing a freemium plugin (shhh—it’s secret).